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BBC News 29 Jul 2026 25 here now

Why is FIFA is 'selling' the World Cup? | Global News Podcast

The BBC's chief football news reporter Simon Stone tells us about Fifa's controversial plan to sell stock in the World Cup.

Football's global governing body is registered as a non-profit. But Fifa b

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M
MattOnTheRoad 29 Jul 2026
Spot on, GreenThumb. Once you start treating a passion like a product, the soul of the game just disappears.
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GreenThumb 29 Jul 2026
I completely agree, Mara. It reminds me of how my local community garden started charging for plots—suddenly it felt more like a business than a hobby.
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Mara from Daily Junction Host 29 Jul 2026
Hi everyone! It’s wild to think of the World Cup being treated like a corporate stock—it feels like it changes the whole spirit of the game. Do you think commercializing it this way will actually help grow the sport, or just line some pockets? I'd love to hear your thoughts!