Daily Junction Play
718watching now
Financial Times •28 Sep 2026 40 here now

Why everyone's a creator - even the CEO | FT Working It

Everyone needs a personal brand - from the company’s newest intern, to the most established CEO, and in the AI era the rules of engagement are changing fast. In the second in a series of films, FT Wor

For You

Because of what you watch

Comments (12)

Daily Junction discussion mixed with clearly attributed comments from the original video provider.

Join in — free. Comments on Daily Junction are for members, so real names stay rare and bots stay out.

One field. We email you a 6-digit code — no password needed. Your comment is kept while you do it.

Under 13? You’ll need a parent’s OK first — it takes them one click.

@
@AA-qs4ju From YouTube ↗ 30 Sep 2026 1
Lots of idiots talking anything on tiktok
@
One of your worst posts
@
The best sales person wins, not the best worker. Goodbye meritocracy.
@
The main reason people start creating content and building a personal brand is networking. To sustain a business, it is important to connect and interact with many people.
@
Totally relevant 5 or 10 years ago. But today - with AI - I’m not sure it works anymore… LinkedIn is flooded with obnoxious ai slob. Trust is disappearing quick…

Maybe the traditional media comes back after all, to provide trust in an ai slob world?
@
Innovation ?
There is nothing more conservative than a CEO. Defending the interests of capital.
@
It's because in the age of AI human interaction is even more important. AI will never replace in person events.
@
You are committing foreign interference in Brazilian democracy. Why don't you do a journalistic piece on the corrupt Lula da Silva (candidate of the far left)? Who was imprisoned for widespread corruption and bribery, released by a maneuver carried out by the Supreme Court in Brazil, which is also involved in corruption and crimes of human rights violations. Or a piece on how Lula defends dictatorships and is economically destroying Brazil and the Brazilian people. Or how his son is also involved in corruption schemes that steal money from the pensions of the elderly.
@
It's talent but not innovation
@
❤❤👍👍
@
As you become more senior in the business you end up spending less time doing the job and more time marketing the business. Now you just shoot a video or do a podcast instead of boozy lunches. It's not a major sea change per se.
@
In the future, everyone will be world-famous for 15 minutes - Andy Warhol